Elevate Your Customer Experience
Get into the minds of the worlds most influential individuals | Design experiences that consistently appeal to high-net-worth expectations
How they live | think | shop | invest
“Exceptional design experiences start by listening to those who know what excellence feels like, that’s why we love to test with high net-worth individuals”
Philipp Wagner, Research Director and Owner of Blicx
Recent Projects Across Industries
Luxury
Retail
Audience Profiling | Audience Engagement
Who are my customers — and how to target them more precisely?
We supported a global luxury fashion house in uncovering the evolving motivations of high-value clients — helping to redefine in-store service experiences, and personalised communication strategies.
Qualitative | Quantitative | Customer Segmentation | Emotional & Behavioural UX
Luxury
Automobile
Moments of Delight | Audience Engagement
How to engage my customers more effectively in the buying journey?
We supported a luxury premium automotive brand in redefining digital and physical customer journeys — from vehicle configurators to flagship showroom experiences.
Qualitative | Customer Journey Definition | Usability Testing | Behavioural UX
Pension
Investment
Financial Bias Analysis | Audience Engagement
Qualitative | Quantitative | Usability Testing | Behavioural UX | Trust Mapping | Decision Journey Analysis
FMCG
Products
Need state analysis | Audience Engagement
How can brands stand out in crowded categories?
Need state analysis uncovers the emotional and functional triggers behind consumer decisions — revealing when, where, and why people buy. We helped a global FMCG brand identify six core need states shaping behaviour, enabling emotionally distinct positioning, packaging, and retail activation that drives relevance and conversion.
Qualitative | Quantitative | Emotion-Based Segmentation | Usability Testing | Behavioural UX | Decision Journey Analysis
Video Games
Cognitive Load | Playability Insight
How can we design experiences that feel intuitive, rewarding, and emotionally engaging?
We supported leading AAA game studios to individual game designers in analysing the behavioural and psychological drivers of player experience — uncovering cognitive friction points, emotional engagement loops, and decision-making triggers. This enabled data-led refinements across tutorials, UI/UX, and core mechanics to optimise flow, immersion, and retention.
Qualitative | Usability Testing | Cognitive High-Fidelity UX | Behavioural UX | Flow Mapping | Reward System Evaluation
Our Research Approach
Usability | UX | CX – Behavioural Insights for Premium Experience Development
Blicx is a boutique research agency with over 15 years of expertise in Usability Testing and UX / CX and Behavioural Research.
We specialise in decoding customer motivations, emotional drivers, and decision-making patterns — delivering human-centred insight to elevate product design, service journeys, and brand experiences.
Our research is exclusive, high-impact, and built to empower brand, marketing, and product teams to transform every customer interaction into a premium experience.
Blicx Exclusive HNWI Panel
Direct access to the world’s most influential minds.
Real people. Real feedback. Blicx puts human voices — not just data — at the heart of experience research.
✅ Fully vetted panel of hard to reach HNWIs & UHNWIs
✅ Global reach with local social economical profiling in NA | Europe | Asia
✅ Online or in-person feedback
✅ GDPR compliant in every stage
✅ Absolute discretion based on invitation only
Trusted by Leading Brands and Exceptional Clients
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Blicx Ltd | 152 Grove Lane | Altrincham | Greater Manchester | WA156PD | UK
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